Reaching New Surfaces
Welcome to our official blog! In these articles, we share Stafix product and business insights and discuss the latest developments in branding, in-store advertising, and self-adhesive printing. To stay up-to-date with the latest Stafix news and insights, subscribe to our newsletter below.
How can supermarkets boost impulse purchases of soft drinks?
Introduction Supermarkets are constantly seeking new ways to boost impulse purchases, particularly in categories like soft drinks where consumer decisions can be quickly influenced. By understanding the nuances of consumer behavior and marketing strategies, supermarkets can enhance their sales through strategic placements and promotions. In this blog post, we will explore key questions that delve […]
Introduction Supermarkets are constantly seeking new ways to boost impulse purchases, particularly in categories like soft drinks where consumer decisions can be quickly influenced. By understanding the nuances of consumer behavior and marketing strategies, supermarkets can enhance their sales through strategic placements and promotions. In this blog post, we will explore key questions that delve […]
Read more How can soft drink brands improve visibility in retail stores?
Introduction In the bustling landscape of retail stores, soft drink brands constantly vie for consumer attention. How can these brands effectively enhance visibility to captivate potential buyers? The key lies in strategic placement, eye-catching promotions, and innovative packaging. This article delves into these elements, offering insights into optimizing brand presence in retail settings. Why is […]
Introduction In the bustling landscape of retail stores, soft drink brands constantly vie for consumer attention. How can these brands effectively enhance visibility to captivate potential buyers? The key lies in strategic placement, eye-catching promotions, and innovative packaging. This article delves into these elements, offering insights into optimizing brand presence in retail settings. Why is […]
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Are there cost-effective in-store advertising solutions?
In-store advertising is a vital tool for capturing customer attention and driving sales. It offers a range of cost-effective solutions that can fit any budget. From digital displays to DIY strategies, businesses have numerous options to enhance their advertising efforts. What are the most affordable in-store advertising options? For businesses looking to maximize their marketing […]
In-store advertising is a vital tool for capturing customer attention and driving sales. It offers a range of cost-effective solutions that can fit any budget. From digital displays to DIY strategies, businesses have numerous options to enhance their advertising efforts. What are the most affordable in-store advertising options? For businesses looking to maximize their marketing […]
Read more What are the benefits of reusable display materials?
Reusable display materials are transforming the landscape of marketing and advertising by offering sustainable, cost-effective, and flexible solutions. These materials, designed to be used multiple times across various campaigns, significantly reduce environmental impact while enhancing the overall marketing strategy. How do reusable display materials contribute to sustainability? Sustainability is a crucial concern for businesses today, […]
Reusable display materials are transforming the landscape of marketing and advertising by offering sustainable, cost-effective, and flexible solutions. These materials, designed to be used multiple times across various campaigns, significantly reduce environmental impact while enhancing the overall marketing strategy. How do reusable display materials contribute to sustainability? Sustainability is a crucial concern for businesses today, […]
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How to use glue-free solutions in window displays?
Glue-free solutions for window displays offer a modern and versatile method for businesses to showcase their brand, advertise products, and captivate the attention of passersby without the hassle of traditional adhesives. These solutions are particularly beneficial for companies looking to maintain a clean and professional appearance while ensuring that their marketing materials can be easily […]
Glue-free solutions for window displays offer a modern and versatile method for businesses to showcase their brand, advertise products, and captivate the attention of passersby without the hassle of traditional adhesives. These solutions are particularly beneficial for companies looking to maintain a clean and professional appearance while ensuring that their marketing materials can be easily […]
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How to choose the right in-store advertising materials?
Choosing the right in-store advertising materials can significantly impact the success of your marketing campaign. It’s essential to consider various factors to ensure that your advertising efforts are both effective and efficient. From understanding your target audience to evaluating sustainability, several elements play a role in making the right choice. What factors should be considered […]
Choosing the right in-store advertising materials can significantly impact the success of your marketing campaign. It’s essential to consider various factors to ensure that your advertising efforts are both effective and efficient. From understanding your target audience to evaluating sustainability, several elements play a role in making the right choice. What factors should be considered […]
Read more Why is window display innovation crucial for brands?
In the bustling world of retail, window displays play a pivotal role in grabbing attention and enticing customers. They are no longer just a way to display products but have evolved into a powerful marketing tool that can enhance brand visibility and engagement. Understanding the nuances of window display innovation can provide brands with the […]
In the bustling world of retail, window displays play a pivotal role in grabbing attention and enticing customers. They are no longer just a way to display products but have evolved into a powerful marketing tool that can enhance brand visibility and engagement. Understanding the nuances of window display innovation can provide brands with the […]
Read more How can seasonal changes impact window displays?
What are the primary effects of seasonal changes on window displays? Seasonal changes play a pivotal role in the design and impact of window displays. As the seasons transition from one to another, the atmosphere of the environment shifts, and so does the aesthetic appeal of retail spaces. This shift in seasons requires retailers to […]
What are the primary effects of seasonal changes on window displays? Seasonal changes play a pivotal role in the design and impact of window displays. As the seasons transition from one to another, the atmosphere of the environment shifts, and so does the aesthetic appeal of retail spaces. This shift in seasons requires retailers to […]
Read more How does in-store advertising boost customer engagement?
In-store advertising is a powerful tool for engaging customers and driving sales directly within a retail environment. By strategically placing compelling visuals and interactive displays, businesses can create memorable shopping experiences that resonate with consumers. What are the key elements of effective in-store advertising? The success of in-store advertising hinges on several crucial components. Strategic […]
In-store advertising is a powerful tool for engaging customers and driving sales directly within a retail environment. By strategically placing compelling visuals and interactive displays, businesses can create memorable shopping experiences that resonate with consumers. What are the key elements of effective in-store advertising? The success of in-store advertising hinges on several crucial components. Strategic […]
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What are sustainable advertising options for fashion?
How can fashion brands implement eco-friendly advertising strategies? Fashion brands looking to adopt eco-friendly advertising strategies can start by embracing sustainable materials for their campaigns. Using recyclable materials, such as those that are adhesive-free, can significantly reduce waste and environmental impact. Innovative solutions like polyester or polypropylene-based materials that adhere without glue offer an excellent […]
How can fashion brands implement eco-friendly advertising strategies? Fashion brands looking to adopt eco-friendly advertising strategies can start by embracing sustainable materials for their campaigns. Using recyclable materials, such as those that are adhesive-free, can significantly reduce waste and environmental impact. Innovative solutions like polyester or polypropylene-based materials that adhere without glue offer an excellent […]
Read more What’s the cost of frequent window display updates?
How often should you update your window displays? Window displays are one of the most powerful tools in retail marketing. They catch the eye of passers-by, entice them into the store, and communicate the brand’s message. But how often should these displays be updated to maintain their effectiveness? The answer lies in balancing the freshness […]
How often should you update your window displays? Window displays are one of the most powerful tools in retail marketing. They catch the eye of passers-by, entice them into the store, and communicate the brand’s message. But how often should these displays be updated to maintain their effectiveness? The answer lies in balancing the freshness […]
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Why choose eco-friendly materials for displays?
In today’s rapidly evolving world, eco-friendly materials have become more than just a trend; they are a necessity. But what exactly are eco-friendly materials, and why should businesses consider using them in their window displays? What are eco-friendly materials? Eco-friendly materials are those that have a reduced impact on the environment throughout their lifecycle. They […]
In today’s rapidly evolving world, eco-friendly materials have become more than just a trend; they are a necessity. But what exactly are eco-friendly materials, and why should businesses consider using them in their window displays? What are eco-friendly materials? Eco-friendly materials are those that have a reduced impact on the environment throughout their lifecycle. They […]
Read more How to update window displays effortlessly?
Regularly updating your window displays is crucial for maintaining customer interest and boosting foot traffic. With a few strategic changes, you can make a significant impact on your store’s appeal and sales. Let’s explore some effective techniques and technologies that can help you achieve stunning window displays. Why is it important to update window displays […]
Regularly updating your window displays is crucial for maintaining customer interest and boosting foot traffic. With a few strategic changes, you can make a significant impact on your store’s appeal and sales. Let’s explore some effective techniques and technologies that can help you achieve stunning window displays. Why is it important to update window displays […]
Read more How easy is it to apply and remove static stickers?
Static stickers offer a unique solution for businesses seeking versatile and non-damaging advertising methods. Unlike traditional adhesive stickers, they rely on static electricity to adhere to surfaces, making them an ideal choice for temporary promotions and messages. What are static stickers and how do they work? Static stickers are innovative materials that adhere to surfaces […]
Static stickers offer a unique solution for businesses seeking versatile and non-damaging advertising methods. Unlike traditional adhesive stickers, they rely on static electricity to adhere to surfaces, making them an ideal choice for temporary promotions and messages. What are static stickers and how do they work? Static stickers are innovative materials that adhere to surfaces […]
Read more Why choose static adhesive solutions over traditional ones?
What are static adhesive solutions? Static adhesive solutions are an innovative type of adhesive that work without the traditional sticky glue. Unlike conventional adhesives that rely on chemical bonding, these solutions use static electricity to adhere to surfaces. This makes them highly versatile and easy to use, especially in situations where residue-free removal is essential. […]
What are static adhesive solutions? Static adhesive solutions are an innovative type of adhesive that work without the traditional sticky glue. Unlike conventional adhesives that rely on chemical bonding, these solutions use static electricity to adhere to surfaces. This makes them highly versatile and easy to use, especially in situations where residue-free removal is essential. […]
Read more Is static adhesion suitable for outdoor use?
What is static adhesion and how does it work? Static adhesion is an innovative solution that relies on electrical charges to adhere materials to surfaces without the need for traditional adhesives. Unlike glue or tape, static adhesion uses a static charge to create a bond between the material and the surface. This is achieved by […]
What is static adhesion and how does it work? Static adhesion is an innovative solution that relies on electrical charges to adhere materials to surfaces without the need for traditional adhesives. Unlike glue or tape, static adhesion uses a static charge to create a bond between the material and the surface. This is achieved by […]
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How to maintain uniform branding globally?
Global brand consistency is crucial for maintaining a strong identity in international markets. It ensures that customers worldwide have a uniform experience with a brand, fostering trust and recognition. However, achieving this consistency across diverse regions presents its own set of challenges. What are the challenges of maintaining global brand consistency? One of the significant […]
Global brand consistency is crucial for maintaining a strong identity in international markets. It ensures that customers worldwide have a uniform experience with a brand, fostering trust and recognition. However, achieving this consistency across diverse regions presents its own set of challenges. What are the challenges of maintaining global brand consistency? One of the significant […]
Read more How to reflect premium quality in window displays?
Creating a premium window display can transform a storefront, drawing in customers and elevating brand perception. But what elements truly define a high-quality display? This guide will delve into materials, lighting, colour, digital enhancements, common pitfalls, and storytelling to help you achieve a premium look. What materials should be used to convey a premium look? […]
Creating a premium window display can transform a storefront, drawing in customers and elevating brand perception. But what elements truly define a high-quality display? This guide will delve into materials, lighting, colour, digital enhancements, common pitfalls, and storytelling to help you achieve a premium look. What materials should be used to convey a premium look? […]
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PVC-free or fully plastic-free?
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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5 Stafix colors to remember
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Discover XTAC – crafted from premium synthetic paper
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Introducing PAPTIC – driving the plastic-free momentum
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Welcoming DOTS – a new member to Stafix family
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Why you should avoid the use of PVC in printing
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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What to take into account when printing on plastics substrates?
Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the same thing as printing on paper and demands some preparation.
Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the same thing as printing on paper and demands some preparation.
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Transparent and customer focused in-store advertising
It is a fact that long-term relationships with loyal customers bring better value for retailers.
It is a fact that long-term relationships with loyal customers bring better value for retailers.
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The importance of print products in the digital era
Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed products is still high, it has only changed its form.
Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed products is still high, it has only changed its form.
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The 4 most annoying things about stickers
Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, the removal of stickers can be quite challenging and damage the surface.
Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, the removal of stickers can be quite challenging and damage the surface.
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Show your advertisements on all surfaces!
Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, fridges, freezers, boards, etc.
Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, fridges, freezers, boards, etc.
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Promoting brewery products in stores – how is it done?
The amount of beer productions and breweries has skyrocketed in recent years – the amount of breweries in Europe has almost doubled in past ten years!
The amount of beer productions and breweries has skyrocketed in recent years – the amount of breweries in Europe has almost doubled in past ten years!
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Product launches and POS Marketing
Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires a lot of time and resources.
Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires a lot of time and resources.
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POS Advertising in Cold Conditions
All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools.
All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools.
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New ideas for in-store advertisers
The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in the store.
The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in the store.
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Make it POP! An introduction to Point of Purchase advertising
Advertising has become exceedingly important as people have easier access to information about the products they are interested at.
Advertising has become exceedingly important as people have easier access to information about the products they are interested at.
Read more How to waste a cool design?
In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and create visually impressive in-store advertising campaigns.
In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and create visually impressive in-store advertising campaigns.
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How to succeed in in-store advertising?
In-store advertising makes the store more vivid and generates also additional sales through purchases made by an impulse.
In-store advertising makes the store more vivid and generates also additional sales through purchases made by an impulse.
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How to measure the effectiveness of in-store advertising?
Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still takes place in physical stores.
Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still takes place in physical stores.
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Environmentally friendly advertising materials
As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print media to digital channels.
As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print media to digital channels.
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Different UV Curing Methods in Offset Printing
In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset.
In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset.
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Cost-effective in-store advertising
It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store.
It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store.
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Common challenges in retail advertising
In-store advertising should be both effective and easy to do, and why not even fun sometimes!
In-store advertising should be both effective and easy to do, and why not even fun sometimes!
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An interview with Teamwork Printmanagement GmbH
As we already discussed earlier in the previous article, printing on plastic is not difficult, however, it’s also not the same thing as printing on paper.
As we already discussed earlier in the previous article, printing on plastic is not difficult, however, it’s also not the same thing as printing on paper.
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An interview with Giovanni Re from Roland DG – how can new technologies help in-store advertising?
Traditional printing and in-store advertising are both changing rapidly.
Traditional printing and in-store advertising are both changing rapidly.
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Advertising with glue-free stickers
Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff.
Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff.
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7 steps to successful campaign planning and implementation
Campaigns need to be both visually impressive and cost-effective in order to be successful and increase sales.
Campaigns need to be both visually impressive and cost-effective in order to be successful and increase sales.
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5 things you should ask your Print Management Company
Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core areas of expertise.
Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core areas of expertise.
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5 facts about laptop stickers
There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers.
There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers.
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3 reasons why glue-free stickers are the ideal material for advertising in pharmacies
Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences.
Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences.
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