Stafix Blog
Welcome to Stafix blog! Here, we share insights on our products and business, along with the latest developments in branding, in-store marketing, and self-adhesive print. Want to stay up to date? Subscribe to our newsletter at the bottom of the page.
How can frozen food products be made more visible in supermarkets?
Strategic Frozen Food Shelf Presentation and Product Placement In the bustling environment of supermarkets, strategic product placement is essential for maximizing the visibility of…
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How does signage design affect customer behavior in stores?
Effective signage design significantly influences customer behavior in retail environments by guiding shoppers, highlighting promotions, and creating memorable brand experiences. Well-designed store signage can…
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How can signage support impulse buying at the point of sale?
Well-designed signage at the point of sale is a powerful catalyst for impulse buying, strategically influencing customer decisions in the critical final moments before…
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How can printing companies implement eco-friendly materials in 2026?
Printing companies transitioning to eco-friendly materials in 2026 have powerful options: biodegradable films, wood-fiber composites, and static-charged solutions that eliminate adhesives. With 76% of…
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How do promotional displays impact frozen food sales?
Promotional displays are more than just decorative elements in retail spaces; they are powerful tools that can significantly impact frozen food sales. By strategically…
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Why is removable POS material ideal for beauty product campaigns?
Removable POS materials are ideal for beauty product campaigns because they offer versatility, brand protection, and aesthetic appeal without damaging expensive retail surfaces. These…
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10 reasons to switch to removable store signage
Discover how removable signage cuts costs by 60% while enabling instant campaign updates and protecting your property from damage.
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What are the trending colors for retail marketing campaigns in 2026?
Discover 2026’s hottest retail colors: terracotta, sage green, electric blue driving customer behavior and sales.
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How can retailers minimize waste when running frequent campaigns?
Retailers can minimize waste during frequent campaigns by adopting reusable display materials that don’t require adhesives. Glue-free options like static-cling or grip-based materials can…
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How do you create eye-catching window displays with printed materials?
Transform storefronts with strategic printed materials, visual hierarchy, and sustainable design techniques that drive sales.
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How do seasonal design trends affect retail marketing success?
Discover how seasonal design trends create emotional connections that drive purchasing decisions and boost retail sales performance year-round.
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Why food brands choose repositionable displays
Discover how flexible displays help food brands adapt to seasonal campaigns, optimize retail space, and boost marketing ROI.
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How to create seasonal window displays without damaging surfaces?
Creating seasonal window displays without damaging surfaces requires using adhesive-free materials like static cling films and polyester-based options that adhere temporarily to smooth surfaces….
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What sustainable window display trends will dominate in 2026?
Sustainable window display trends for 2025 will focus on biodegradable materials, zero-waste designs, and glue-free installation solutions that leave no residue. Fashion brands will…
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How can brands ensure visual consistency across retail locations?
Maintaining visual consistency across retail locations is achieved through standardized brand guidelines, centralized design systems, and the use of versatile display materials. Retailers can…
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What are the best ways to advertise ice cream in freezer aisles?
Ice cream advertising in freezer aisles presents unique challenges and opportunities for brands looking to capture the attention of shoppers. To make a lasting…
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What makes a good advertisement for frozen food products?
Creating an effective advertisement for frozen food products requires a blend of visual appeal, clear messaging, and consumer engagement strategies. Visual appeal is crucial…
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How to reflect premium quality in window displays?
Creating a premium window display can transform a storefront, drawing in customers and elevating brand perception. But what elements truly define a high-quality display?…
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PVC-free or fully plastic-free?
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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5 Stafix colors to remember
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Discover XTAC – crafted from premium synthetic paper
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Introducing PAPTIC – driving the plastic-free momentum
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Welcoming DOTS – a new member to Stafix family
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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Why you should avoid the use of PVC in printing
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
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What to take into account when printing on plastics substrates?
Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the same thing as printing on paper and demands some…
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Transparent and customer focused in-store advertising
It is a fact that long-term relationships with loyal customers bring better value for retailers.
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The importance of print products in the digital era
Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed products is still high,…
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Show your advertisements on all surfaces!
Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, fridges, freezers, boards, etc.
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Promoting brewery products in stores – how is it done?
The amount of beer productions and breweries has skyrocketed in recent years – the amount of breweries in Europe has almost doubled in past…
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Product launches and POS Marketing
Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires a lot of…
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POS Advertising in Cold Conditions
All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools.
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New ideas for in-store advertisers
The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in the…
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Make it POP! An introduction to Point of Purchase advertising
Advertising has become exceedingly important as people have easier access to information about the products they are interested at.
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How to waste a cool design?
In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and create…
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How to succeed in in-store advertising?
In-store advertising makes the store more vivid and generates also additional sales through purchases made by an impulse.
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How to measure the effectiveness of in-store advertising?
Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still takes place…
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Environmentally friendly advertising materials
As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print media to digital…
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Different UV Curing Methods in Offset Printing
In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset.
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Cost-effective in-store advertising
It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store.
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Common challenges in retail advertising
In-store advertising should be both effective and easy to do, and why not even fun sometimes!
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An interview with Teamwork Printmanagement GmbH
As we already discussed earlier in the previous article, printing on plastic is not difficult, however, it’s also not the same thing as printing…
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An interview with Giovanni Re from Roland DG – how can new technologies help in-store advertising?
Traditional printing and in-store advertising are both changing rapidly.
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Advertising with glue-free stickers
Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff.
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7 steps to successful campaign planning and implementation
Campaigns need to be both visually impressive and cost-effective in order to be successful and increase sales.
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5 things you should ask your Print Management Company
Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core areas…
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5 facts about laptop stickers
There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers.
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3 reasons why glue-free stickers are the ideal material for advertising in pharmacies
Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences.
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