Reaching New Surfaces
Welcome to our official blog! In these articles, we share Stafix product and business insights and discuss the latest developments in branding, in-store advertising, and self-adhesive printing. To stay up-to-date with the latest Stafix news and insights, subscribe to our newsletter below.
Why is removable signage ideal for high-turnover retail spaces?
Removable signage is ideal for high-turnover retail spaces because it offers flexibility, efficiency, and cost-effectiveness in environments where promotional materials frequently change. Unlike traditional…
Read more What role does surface compatibility play in retail advertising?
Surface compatibility is a critical factor in retail advertising that determines how promotional materials interact with various surfaces in store environments. It directly impacts…
Read more Why is glue-free signage a smart choice for brand activations?
Glue-free signage offers a revolutionary solution for brand activations in retail environments, combining practicality with sustainability. These innovative materials use static charge or micro-suction…
Read more What are the most effective ways to advertise on windows in-store?
The most effective in-store window advertising combines strategic placement, appropriate materials, and compelling design. Adhesive-free solutions like static cling films and electrostatically charged materials…
Read more How can signage support impulse buying at the point of sale?
Well-designed signage at the point of sale is a powerful catalyst for impulse buying, strategically influencing customer decisions in the critical final moments before…
Read more What are the key considerations for signage in franchise or chain environments?
Effective signage in franchise and chain environments requires balancing brand consistency with operational efficiency across multiple locations. Key considerations include selecting materials that allow…
Read more How can signage support store-level product launches?
Effective signage is a critical component of successful store-level product launches, creating immediate visual impact that draws customer attention to new offerings. Well-designed retail…
Read more How does signage design affect customer behavior in stores?
Effective signage design significantly influences customer behavior in retail environments by guiding shoppers, highlighting promotions, and creating memorable brand experiences. Well-designed store signage can…
Read more What display materials are easiest to install during a store reset?
When conducting store resets, the easiest display materials to install are adhesive-free options like static cling films and magnetic displays. These solutions require minimal…
Read more How does non-adhesive media reduce the time needed for campaign rollouts?
Non-adhesive media significantly reduces campaign rollout times by eliminating multiple time-consuming steps required with traditional adhesive materials. These innovative solutions, including static cling and…
Read more What kind of signage works best for point-of-sale promotions?
For effective point-of-sale promotions, glue-free signage solutions typically work best. These innovative materials, including static cling and micro-suction technologies, offer significant advantages over traditional…
Read more How does signage flexibility impact promotional timing in stores?
Signage flexibility directly impacts promotional timing in retail environments by enabling faster implementation of marketing campaigns, more responsive pricing updates, and seamless seasonal transitions….
Read more
PVC-free or fully plastic-free?
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
Read more
5 Stafix colors to remember
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
Read more
Discover XTAC – crafted from premium synthetic paper
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
Read more
Introducing PAPTIC – driving the plastic-free momentum
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
Read more
Welcoming DOTS – a new member to Stafix family
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
Read more
Why you should avoid the use of PVC in printing
We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.
Read more
What to take into account when printing on plastics substrates?
Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the same thing as printing on paper and demands some…
Read more
Transparent and customer focused in-store advertising
It is a fact that long-term relationships with loyal customers bring better value for retailers.
Read more
The importance of print products in the digital era
Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed products is still high,…
Read more
Show your advertisements on all surfaces!
Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, fridges, freezers, boards, etc.
Read more
Promoting brewery products in stores – how is it done?
The amount of beer productions and breweries has skyrocketed in recent years – the amount of breweries in Europe has almost doubled in past…
Read more
Product launches and POS Marketing
Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires a lot of…
Read more
POS Advertising in Cold Conditions
All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools.
Read more
New ideas for in-store advertisers
The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in the…
Read more
Make it POP! An introduction to Point of Purchase advertising
Advertising has become exceedingly important as people have easier access to information about the products they are interested at.
Read more
How to waste a cool design?
In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and create…
Read more
How to succeed in in-store advertising?
In-store advertising makes the store more vivid and generates also additional sales through purchases made by an impulse.
Read more
How to measure the effectiveness of in-store advertising?
Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still takes place…
Read more
Environmentally friendly advertising materials
As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print media to digital…
Read more
Different UV Curing Methods in Offset Printing
In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset.
Read more
Cost-effective in-store advertising
It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store.
Read more
Common challenges in retail advertising
In-store advertising should be both effective and easy to do, and why not even fun sometimes!
Read more
An interview with Teamwork Printmanagement GmbH
As we already discussed earlier in the previous article, printing on plastic is not difficult, however, it’s also not the same thing as printing…
Read more
An interview with Giovanni Re from Roland DG – how can new technologies help in-store advertising?
Traditional printing and in-store advertising are both changing rapidly.
Read more
Advertising with glue-free stickers
Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff.
Read more
7 steps to successful campaign planning and implementation
Campaigns need to be both visually impressive and cost-effective in order to be successful and increase sales.
Read more
5 things you should ask your Print Management Company
Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core areas…
Read more
5 facts about laptop stickers
There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers.
Read more
3 reasons why glue-free stickers are the ideal material for advertising in pharmacies
Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences.
Read more
What are the most effective point-of-sale advertising strategies for ice cream?
Introduction In the competitive world of retail, point-of-sale advertising is crucial for capturing consumer attention and driving purchases. When it comes to ice cream,…
Read more
How can supermarkets use in-freezer signage to increase ice cream sales?
Introduction In the bustling aisles of supermarkets, where competition is fierce and choices are abundant, standing out is key to driving sales. One effective…
Read more How can grocery stores enhance impulse ice cream purchases with promotional materials?
Introduction Impulse ice cream purchases are often driven by the strategic use of promotional materials in grocery stores. By effectively utilizing visual displays and…
Read more How do promotional displays impact ice cream sales in retail stores?
Introduction Promotional displays are a powerful tool in boosting ice cream sales, leveraging visual merchandising to attract customers and increase purchases. These displays play…
Read more What are the best ways to advertise ice cream in freezer aisles?
Introduction Ice cream advertising in freezer aisles presents unique challenges and opportunities for brands looking to capture the attention of shoppers. To make a…
Read more Can reusable promotional materials be effective for ice cream branding?
Introduction Reusable promotional materials can indeed be effective for ice cream branding, offering a unique blend of sustainability and brand enhancement. By opting for…
Read more What makes a successful in-store ice cream promotion campaign?
Creating a successful in-store ice cream promotion campaign requires a blend of strategic planning and creative execution. The key lies in capturing the customer’s…
Read more What are the benefits of static-cling advertising for ice cream freezers?
Introduction In the world of advertising, static-cling technology offers a dynamic solution, particularly for businesses looking to make a splash in retail environments such…
Read more What are the most effective in-store advertising strategies for soft drinks?
Introduction What are the most effective in-store advertising strategies for soft drinks? In a market teeming with options, capturing consumer attention at the point…
Read more How do promotional displays impact soft drink sales?
Introduction Promotional displays are a powerful tool in the marketing arsenal, particularly when it comes to boosting soft drink sales. These displays not only…
Read more How can ice cream brands improve their in-store visibility?
In the competitive world of ice cream, capturing customer attention at the point of sale is crucial. This is where in-store visibility comes into…
Read more How can grocery stores use point-of-sale marketing to increase soft drink purchases?
Introduction Grocery stores have a unique opportunity to increase soft drink purchases through strategic point-of-sale (POS) marketing. By placing products in the right locations…
Read more How does sustainability impact consumer preferences for frozen food brands?
Introduction Sustainability has become a significant factor influencing consumer preferences across various industries, including the frozen food sector. As consumers become more environmentally conscious,…
Read more How can frozen food brands improve in-store product placement?
Introduction Frozen food brands looking to enhance their in-store product placement can significantly benefit from strategic approaches. The key lies in understanding consumer behavior,…
Read more How significant are Fair Trade and organic certifications in frozen food marketing?
Introduction Fair Trade and organic certifications are becoming increasingly significant in the marketing of frozen food products. These certifications not only represent a commitment…
Read more Can promotional materials for freezer sections be easily switched for different campaigns?
Switching promotional materials in freezer sections can indeed be a straightforward process, thanks to innovative solutions like those offered by Stafix. With our advanced…
Read more How do promotional displays impact frozen food sales?
Introduction Promotional displays are more than just decorative elements in retail spaces; they are powerful tools that can significantly impact frozen food sales. By…
Read more What are the best practices for seasonal promotions of frozen foods?
Introduction For businesses in the frozen food industry, leveraging seasonal promotions is a proven best practice to boost sales, engage customers, and enhance brand…
Read more How can plastic usage be reduced in frozen food packaging?
Introduction Reducing plastic usage in frozen food packaging is crucial for environmental sustainability. Innovative solutions like biodegradable materials and eco-friendly alternatives are transforming the…
Read more Can promotional materials for freezer products be made from biodegradable or recyclable materials?
Introduction Can promotional materials for freezer products be made from biodegradable or recyclable materials? The growing emphasis on sustainable marketing has led companies to…
Read more Are static-cling materials suitable for freezer aisle promotions?
Introduction Static-cling materials have become increasingly popular in retail environments, especially for freezer aisle promotions. But are these materials truly suitable for the cold…
Read more What makes a good advertisement for frozen food products?
What elements define an effective advertisement for frozen food products? Creating an effective advertisement for frozen food products requires a blend of visual appeal,…
Read more How can freezer food advertising be effectively implemented in stores?
Introduction Freezer food advertising plays a crucial role in influencing purchase decisions in stores where customers are often faced with numerous choices. Effectively implementing…
Read more Is it possible to advertise freezer products without adhesive stickers?
Introduction Is it possible to advertise freezer products without using adhesive stickers? The answer is a resounding yes. As we explore the realm of…
Read more Why should promotional materials for freezer products be cold- and moisture-resistant?
Why should promotional materials for freezer products be cold- and moisture-resistant? Promotional materials for freezer products face unique challenges due to the harsh environments…
Read more How can frozen food products be made more visible in supermarkets?
Enhancing product placement In the bustling environment of supermarkets, strategic product placement is essential for maximizing the visibility of frozen foods. One effective technique…
Read more
What are the advantages of using static-cling advertising for beverage coolers?
Introduction Static-cling advertising presents a unique opportunity for businesses, especially those in the beverage industry, to enhance brand visibility without the hassle of traditional…
Read more How can interactive displays and digital signage enhance soft drink marketing?
What are the benefits of using interactive displays in soft drink marketing? In the competitive world of soft drink marketing, capturing consumer attention is…
Read more What are the best in-store promotional strategies for new soft drink flavors?
Introduction What are the best in-store promotional strategies for new soft drink flavors? In an ever-competitive retail market, launching a new soft drink flavor…
Read more How do seasonal promotions affect soft drink sales?
Seasonal promotions have a profound impact on soft drink sales, significantly boosting consumer interest and driving up purchase volumes during specific times of the…
Read more What role does product placement play in soft drink marketing?
How does product placement influence consumer perceptions? Product placement is a subtle yet powerful advertising strategy that can significantly influence consumer perceptions. By strategically…
Read more How can supermarkets boost impulse purchases of soft drinks?
Introduction Supermarkets are constantly seeking new ways to boost impulse purchases, particularly in categories like soft drinks where consumer decisions can be quickly influenced….
Read more How can soft drink brands improve visibility in retail stores?
Introduction In the bustling landscape of retail stores, soft drink brands constantly vie for consumer attention. How can these brands effectively enhance visibility to…
Read more
Are there cost-effective in-store advertising solutions?
In-store advertising is a vital tool for capturing customer attention and driving sales. It offers a range of cost-effective solutions that can fit any…
Read more What are the benefits of reusable display materials?
Reusable display materials are transforming the landscape of marketing and advertising by offering sustainable, cost-effective, and flexible solutions. These materials, designed to be used…
Read more
How to use glue-free solutions in window displays?
Glue-free solutions for window displays offer a modern and versatile method for businesses to showcase their brand, advertise products, and captivate the attention of…
Read more How to choose the right in-store advertising materials?
Choosing the right in-store advertising materials can significantly impact the success of your marketing campaign. It’s essential to consider various factors to ensure that…
Read more Why is window display innovation crucial for brands?
In the bustling world of retail, window displays play a pivotal role in grabbing attention and enticing customers. They are no longer just a…
Read more How can seasonal changes impact window displays?
What are the primary effects of seasonal changes on window displays? Seasonal changes play a pivotal role in the design and impact of window…
Read more How does in-store advertising boost customer engagement?
In-store advertising is a powerful tool for engaging customers and driving sales directly within a retail environment. By strategically placing compelling visuals and interactive…
Read more
What are sustainable advertising options for fashion?
How can fashion brands implement eco-friendly advertising strategies? Fashion brands looking to adopt eco-friendly advertising strategies can start by embracing sustainable materials for their…
Read more What’s the cost of frequent window display updates?
How often should you update your window displays? Window displays are one of the most powerful tools in retail marketing. They catch the eye…
Read more
Why choose eco-friendly materials for displays?
In today’s rapidly evolving world, eco-friendly materials have become more than just a trend; they are a necessity. But what exactly are eco-friendly materials,…
Read more How to update window displays effortlessly?
Regularly updating your window displays is crucial for maintaining customer interest and boosting foot traffic. With a few strategic changes, you can make a…
Read more How easy is it to apply and remove static stickers?
Static stickers offer a unique solution for businesses seeking versatile and non-damaging advertising methods. Unlike traditional adhesive stickers, they rely on static electricity to…
Read more Why choose static adhesive solutions over traditional ones?
What are static adhesive solutions? Static adhesive solutions are an innovative type of adhesive that work without the traditional sticky glue. Unlike conventional adhesives…
Read more Is static adhesion suitable for outdoor use?
What is static adhesion and how does it work? Static adhesion is an innovative solution that relies on electrical charges to adhere materials to…
Read more How to maintain uniform branding globally?
Global brand consistency is crucial for maintaining a strong identity in international markets. It ensures that customers worldwide have a uniform experience with a…
Read more How to reflect premium quality in window displays?
Creating a premium window display can transform a storefront, drawing in customers and elevating brand perception. But what elements truly define a high-quality display?…
Read more