Stafix Blog

Reaching New Surfaces

Welcome to our official blog! In these articles, we share Stafix product and business insights and discuss the latest developments in branding, in-store advertising, and self-adhesive printing. To stay up-to-date with the latest Stafix news and insights, subscribe to our newsletter below.

 

PVC-free or fully plastic-free?

We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.

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5 Stafix colors to remember

We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.

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Discover XTAC – crafted from premium synthetic paper

We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.

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Introducing PAPTIC – driving the plastic-free momentum

We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.

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Welcoming DOTS – a new member to Stafix family

We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.

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Why you should avoid the use of PVC in printing

We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.

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What to take into account when printing on plastics substrates?

Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the same thing as printing on paper and demands some preparation.

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Transparent and customer focused in-store advertising

It is a fact that long-term relationships with loyal customers bring better value for retailers.

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The importance of print products in the digital era

Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed products is still high, it has only changed its form.

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The 4 most annoying things about stickers

Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, the removal of stickers can be quite challenging and damage the surface.

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Show your advertisements on all surfaces!

Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, fridges, freezers, boards, etc.

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Promoting brewery products in stores – how is it done?

The amount of beer productions and breweries has skyrocketed in recent years – the amount of breweries in Europe has almost doubled in past ten years!

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Product launches and POS Marketing

Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires a lot of time and resources.

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POS Advertising in Cold Conditions

All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools.

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New ideas for in-store advertisers

The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in the store.

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Make it POP! An introduction to Point of Purchase advertising

Advertising has become exceedingly important as people have easier access to information about the products they are interested at.

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How to waste a cool design?

In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and create visually impressive in-store advertising campaigns.

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How to succeed in in-store advertising?

In-store advertising makes the store more vivid and generates also additional sales through purchases made by an impulse.

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How to measure the effectiveness of in-store advertising?

Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still takes place in physical stores.

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Environmentally friendly advertising materials

As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print media to digital channels.

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Different UV Curing Methods in Offset Printing

In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset.

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Cost-effective in-store advertising

It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store.

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Common challenges in retail advertising

In-store advertising should be both effective and easy to do, and why not even fun sometimes!

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An interview with Teamwork Printmanagement GmbH

As we already discussed earlier in the previous article, printing on plastic is not difficult, however, it’s also not the same thing as printing on paper.

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An interview with Giovanni Re from Roland DG – how can new technologies help in-store advertising?

Traditional printing and in-store advertising are both changing rapidly.

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Advertising with glue-free stickers

Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff.

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7 steps to successful campaign planning and implementation

Campaigns need to be both visually impressive and cost-effective in order to be successful and increase sales.

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5 things you should ask your Print Management Company

Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core areas of expertise.

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5 facts about laptop stickers

There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers.

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3 reasons why glue-free stickers are the ideal material for advertising in pharmacies

Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences.

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